A framework for responsible communication activities to advertise and market Canadian wine products.
Browse our selection of suggested guidelines to help you make a better informed choice when it comes to responsible consumption.
Drinking & Driving
There is no such thing as safe drinking and driving.
Educating Young People
When your kids reach a certain age and drinking becomes a potential reality learn how to communicate effectively.
Health Risks of Harmful Alcohol Consumption
If you choose to consume alcohol, do so in moderation.
Responsible Drinking Guidelines
If you understand what a standard drink looks like, you will better understand the Right Amount.
Pregnancy & Alcohol
If you are pregnant or planning to become pregnant, or about to breast feed, the safest choice is to drink no alcohol at all.
Standard Drink Calculator
Learn how a glass or bottle of wine relates to the Standard drinks.