Sensible Drinking Guidance Archive

Browse our selection of suggested guidelines to help you make a better informed choice when it comes to responsible consumption.

Advertising & Marketing Code

A framework for responsible communication activities to advertise and market Canadian wine products.

Drinking & Driving

There is no such thing as safe drinking and driving.

Educating Young People

When your kids reach a certain age and drinking becomes a potential reality learn how to communicate effectively.

Responsible Drinking Guidelines

If you understand what a standard drink looks like, you will better understand the Right Amount.

Pregnancy & Alcohol

If you are pregnant or planning to become pregnant, or about to breast feed, the safest choice is to drink no alcohol at all.

Standard Drink Calculator

Learn how a glass or bottle of wine relates to the Standard drinks.

The Right Amount for some, is none.

Choosing the right amount of wine is about making informed personal choices, and for some the right amount is none. For some Canadians drinking in moderation is not possible. If you’re looking for information or have concerns about your own or a loved one’s drinking, please visit our Sobriety section for helpful links and available resources.

FOR INFORMATIONAL PURPOSES ONLY:
The materials and information on this Site are intended for informational purposes only. The Right Amount and its partners expressly disclaim all liability in respect to actions taken or not taken based on information contained on or missing from this website.

Recourse
If you are dissatisfied with this Site or with these Terms, your sole exclusive remedy is to discontinue using this Site.

Applicable laws
This Site is administered by The Right Amount from a location in the Province of Ontario. The Right Amount makes no representation that materials at this Site are not appropriate or available for use outside of the Province of Ontario and access to them from locations where their contents are illegal is prohibited. These Terms will be governed by and construed in accordance with the laws of the Province of Ontario, without giving effect to any principles of conflict of laws.

The Right Amount is an initiative of Wine Growers Canada (WGC). Created in 1967 WGC is the national voice of wine in Canada representing large, medium and small wineries across Canada.

Sensible Drinking Guidance