Learn how a glass or bottle of wine relates to the Standard drinks.
Drinking in moderation is about making informed, personal choices based on available information.
Browse our selection of suggested guidelines to help you make a better informed choice when it comes to responsible consumption.
Health Risks of Harmful Alcohol Consumption
Short-term Risks Acute risks are the harmful effects of drinking
Pregnancy & Alcohol
If you are pregnant or planning to become pregnant, or about to breast feed, the safest choice is to drink no alcohol at all.
Making Informed Decisions about Alcohol
If you understand what a standard drink looks like, you will better understand the Right Amount.
Educating Young People
When your kids reach a certain age and drinking becomes a potential reality learn how to communicate effectively.
Drinking & Driving
There is no such thing as safe drinking and driving.
Advertising & Marketing Code
A framework for responsible communication activities to advertise and market Canadian wine products.